• Led brand and product strategy for a consumer goods business, translating brand values into physical products, digital presence, and in-person experiences.
• Built and managed a multi-channel sales ecosystem spanning e-commerce, wholesale, brick-and-mortar, and live events.
• Planned and executed experiential brand initiatives, overseeing event strategy, staffing, inventory, and on-site sales optimization.
• Led product development from concept through launch, iterating based on customer feedback and sales performance.
• Developed and managed social and community engagement strategies, supported by analytics and testing to refine messaging.
• Oversaw operational systems including inventory management, fulfillment, vendor sourcing, and financial coordination.